Highlighting the Stories of 60 Inspirational Women Around the World
Brief
To launch their global digital #ShesMyHero campaign, the World Women Foundation wanted to highlight the inspiring stories of 60 women, visually told in 60 seconds in a powerful 60 minutes of film for World Women Hour. This socially powered movement aims to inspire a billion girls to find a positive role model by 2030.
The creative agency Geometry came to Hogarth to help them bring the inspirational creative idea to life and get the stories told, but with the added complication of a global pandemic to navigate.
Hogarth and its post production facility Gramercy Park Studios, started to map out how to film and tell the stories of 60 women from around the world in an effective, cost-efficient, creative and safe way all completed in-house.
From the beginning of the project, the Hogarth/GPS team knew that this would require a cohesive primary and post production approach to ensure consistency and deliver a truly outstanding piece of work.
The production team sent out an in-depth user manual and video to all the women involved who were then directed by GPS’s Content Creator Victoria Batista and Hogarth’s Primary Producer Laura Goehrke over Zoom. The project was set up in a way to ensure that each individual story was isolated to enable GPS’s Head of Editing, Vee Pinot – who attended every shoot - and her team of 12 editors from around the world to piece them together to create the most powerful story. Working alongside the team of editors, was a female led team who provided additional editorial services and post services.
Alongside the footage of the 60 women, the team gained approval for over 1200 clips, as well as making a deal with Fulton Street Music Group for an original composition and arranging 15 tracks by 5 female composers.
The film premiered at AdWeek. To reach the widest possible audience, our team pitched the work to Facebook who fell in love with it and will be streaming it live, on the 11th October at 4pm EST / 1pm PST.
“Leading the primary production and post production side of the #shesmyhero has been a transformative and rewarding experience for our team at Hogarth and Gramercy Park Studios. We’re incredibly proud to be a part of creating these 60 videos, with a global and almost all-female production and editing team. We’re eager to share these stories across the globe, and especially to help influence the next generation of heroes.”