British Airways Holidays

Banishing holiday smugness

Brief

British Airways Holidays’ ‘Clever You’ campaign plays on people’s competitiveness when it comes to holiday conversations, and the fact that how we feel on the inside isn’t always expressed on the outside.

The campaign was shot by acclaimed comedy director Juliet May of ‘Motherland’ fame, and features a couple having to listen politely as another couple brags about their recent holiday in the sun.

Client
British Airways Holidays
Creative Agency
Ogilvy
Production Agency
Hogarth
Post-production
GPS@Hogarth (VFX, Sound)